Combination of two words digital +marketing
Digital refers to use of digital channels that is using
internet. Ware as marketing refers to the action or business of promoting and selling
products or services, including market research and advertising.
Summing up: The marketing of products
or services using digital channels to
reach consumers. The key objective is to promote brands through various forms
of digital media. Digital marketing extends
beyond internet marketing to include
channels that do not require the use of the internet.
Digital marketing is cost effective
Targeted
Lead generator
Profit maximize
Focused
Personal touch
For small scale business person it is far more effective than
traditional marketing it works as less time more return concept you don’t need
to be perfect but u need to know what you are doing or making the ads for.
Spending model for digital marketing
CPC
CPI
Cost per conversion
CPM
Fixed price
In this way it is beneficial for new business.

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